Results, not reports.

Challenge

A major marketplace division was losing third-party seller acquisition momentum to emerging competitors. Category growth had stalled at single digits despite significant ad spend.

Approach

Restructured the go-to-market motion around seller lifetime value rather than acquisition volume. Introduced a tiered onboarding program, realigned performance marketing toward high-LTV categories, and built a cross-functional revenue council to break down silos between product, marketing, and ops.

Outcome

Seller acquisition cost reduced by 34%. Category GMV grew 2.1× over the engagement period. The revenue council model was adopted org-wide.

Challenge

A high-growth platform faced significant brand perception headwinds in Western markets. User acquisition was strong but brand sentiment among advertisers and regulators was deteriorating.

Approach

Developed a stakeholder trust framework separating consumer brand strategy from institutional communications. Advised on creator economy positioning, local market partnerships, and a transparency initiative that shifted the narrative from reactive to proactive.

Outcome

Advertiser confidence scores improved materially within two quarters. The platform secured three major brand partnerships previously withheld pending brand safety review.

Challenge

A beloved franchise with deep domestic market share had repeatedly underperformed in Western launches. The product was strong — the market strategy wasn't.

Approach

Conducted a full Western audience segmentation study, identified the core cultural translation gaps, and redesigned the launch playbook from the ground up. Shifted from a direct translation of domestic campaigns to a culturally native positioning built around the franchise's universal emotional hooks.

Outcome

Western launch exceeded first-year sales projections by 60%. The revised playbook became the standard for subsequent international releases.

Challenge

A publisher navigating a leadership transition and portfolio consolidation needed to rebuild its marketing function from near-zero while maintaining release cadence and retail relationships.

Approach

Stood up a lean in-house marketing team, established agency relationships, and built a repeatable launch framework across PR, performance, and community. Simultaneously managed two major title launches during the transition period.

Outcome

Both titles launched on schedule and within budget. The marketing function was fully operational and self-sufficient within 18 months, enabling a clean handoff to permanent leadership.